Introducing… a public relations specialist

Introducing… a public relations specialist

James Scarfone is a public relations specialist at the 100 King St. West location. He has been with Hamilton Health Sciences for less than a year.

Favourite colour: green /book: Slash by Slash/vacation spot: Florida /music: Rock, Indie /animal: dogs /food: pizza /holiday: Christmas.

“One of the first projects I had was leading the communications for our My Voice Matters engagement survey.

Tell us about your first day at HHS? My first day was a bit of a blur, trying to get acquainted with a new team and new projects in a huge organization. One of the first projects I had was leading the communications for our My Voice Matters engagement survey. I happened to bump into one of the project leads in the MUMC parking garage and we had a great first exchange. It got me more excited about working with such good people, I couldn’t wait to get started

What do you love most about your job? My commute. I get to ride a bike to work in my favourite city in a new space with plenty of amenities within walking distance. I’m in much better shape than I was when I first started.

What is one thing you wish patients/ colleagues knew about you? That I bike to work every day including in the winter. I love Viking biking. I worked in Toronto for many years and when I finally got the opportunity to work closer to home, I took advantage by ditching the car and parking costs and got a SoBi membership. It’s a refreshing way to start the day and my commute is now one of the things I look forward to the most.

What are your favourite ways to spend your free time?Getting my kids to see and try new things, especially around the city. Right now, I’m teaching my son to skate and we’ll sometimes follow that up with a visit to the Hamilton Farmers Market.

“When I see our incredibly talented staff and physicians take pride in what they do every day, it’s why I keep telling those stories.”

Tell us about your most gratifying experience at HHS? Our role as PR professionals is to help tell our hospital’s stories to our audiences. When I see those stories being read and shared, especially by our HHS colleagues, it’s very gratifying. Recently, we presented a heartwarming video featuring our NICU staff and leadership to that unit. They were all tuned in and enjoyed having their story told both internally and externally. When I see our incredibly talented staff and physicians take pride in what they do every day, it’s why I keep telling those stories.