Those who work at Hamilton Health Sciences (HHS) got their first taste of how social media can bring a large group of colleagues together and celebrate why they love working here.
Staff, doctors, residents and volunteers celebrated the first-ever #myHHS Day earlier this month.
The early morning kick-off featured the cheer squad from Hamilton’s St. Thomas More Catholic Secondary School. That was followed up by visits from crowd-favourites Lincoln of Hamilton Police Services’ mounted patrol unit and Zachary’s Paws for Healing.
The day was a chance to celebrate everyone who works at HHS and to promote social media as a tool to share workplace pride.
Social media engagement rising at HHS
With hospital staff always on the move, HHS must reach its people in new ways and where they are most present.
In early 2017, HHS embarked on a new strategy to encourage staff to use social media safely and appropriately. Several employees were already using social to share the hospital’s patient stories. They also share what makes them proud to work for a leading healthcare and research organization.
“It’s so exciting to be able to show our pride for the amazing work we do.”
The plan called for a new Twitter account aimed directly at employees and doctors working at HHS’ hospitals.
HHS also introduced a new hashtag campaign–#myHHS—to harness a growing interest amongst people who work here to show off their pride. The campaign helped staff connect with each other in a way that didn’t involve more traditional methods of communication.
Helping colleagues connect with each other using social media has helped strengthen HHS’ culture.
“We’ve come a long way with our sharing and social media,” tweeted Kathyann Davidson, a media application specialist at HHS. “It’s so exciting to be able to show our pride for the amazing work we do and to celebrate the best care we provide to our patients and families.”
Davidson is part of a group of social media ambassadors that includes front-line staff, doctors and leaders. Each one takes on simple tasks to promote stories, events and their own roles to their followers.
Staff can use #myHHS to share their proudest moments on social media. Follow @HHS_staff on Twitter for employee news and events information.
This is what makes an organization great! These are just some of the #myHHS pride cards we received this week. Reading these messages about teamwork and caring make me proud to work at @HamHealthSci! pic.twitter.com/URxCGNwFMi
— Elise Copps (@EliseCopps) September 21, 2018
Just finished my day in my most favourite way, doing BSR training @HHS_staff #myhhs. How lucky am I working for @HamHealthSci where employees and patients safety is a priority and where I feel valued for the work I do everyday!! pic.twitter.com/UWTmlnTH01
— Julie (@JulieHoeflaak) September 19, 2018
— Daniela M. Bianco (@DBianco_HHSC) September 19, 2018
— Hamilton Health Sciences Foundation (@HamHealth) September 19, 2018
“Spur” of the moment dance at St. Peter’s w side-steppin 🐎 Lincoln & Ryan Rodrigues from @hamiltonpolice — in between GERAS DANCE filming sessions w the @ymcahbb @YMCAOakville & @YMCANiagara master trainers! 💃🕺@MIRAMcMaster @CABHI__ @RTO_Foundation pic.twitter.com/E2pm24an0d
— GERAS Centre (@GERAScentre) September 19, 2018
— Aaron Levo (@levo_aaron) September 19, 2018
Today is a great day @HamHealthSci . We've come a long way with our sharing and social media. It's so exciting to be able to show our pride for the amazing work we do and to celebrate the best care we provide to our patients and families. #myHHS #proud #HamOnt pic.twitter.com/vDT1hpEMmR
— Kathyann Davidson (@kattdav) September 19, 2018
— Alison Fox-Robichaud (@drfoxrob) September 19, 2018
— Kyle Graham (@KyleGraham____) September 19, 2018
— Julie Matthews (@juliematthewsss) September 19, 2018
— Daniela (@Wellwatznew) September 19, 2018
— Emily Palmer (@embenner) September 19, 2018
— Mark Farrow (@mfarrow1960) September 19, 2018
— Dustin Costescu (@BirthControlDoc) September 19, 2018
— HMECU (@hmecu) September 19, 2018
— Ang Dekker (@ang_dekker) September 19, 2018